Autogram vs Zorcha (2026): Instagram Auto DM Tools Compared
Published · Updated . By the Autogram team.
Autogram uses Meta's official Instagram API, Zorcha says it does too, and both bill Indian creators in rupees. They are built for different people. Zorcha is a big free toolkit: auto-DMs, link-in-bio, forms. Autogram is narrower and leans on AI that answers comments and DMs for you. Zorcha's figures below are from its India pricing page on 22 October 2026.
Side by side
| Autogram | Zorcha | |
|---|---|---|
| Free plan | 1,500 DMs a month, 7 automations, WhatsApp button | Unlimited automations, DMs and contacts, Ask for Follow, 20 AI FAQs |
| Cheapest paid plan | Lite ₹199 a month, ₹1,990 a year | Pro ₹1,199 a month, ₹899 a month billed quarterly (as listed on its pricing page on 22 Oct 2026) |
| AI replies | From your own knowledge base on Creator and Business | AI FAQ on every plan; knowledge base listed on Business (₹8,999) |
| Follow before the link | On Creator and Business | On the free plan |
| Link-in-bio, store, forms | Not offered | Included; digital products marked as coming soon |
| Run it from Claude or ChatGPT (MCP) | On Free, Lite, Creator and Business | Not listed on its pricing page |
Pick Zorcha if
- You want comment-to-DM free, at high volume.
- You also want a link-in-bio page and forms in the same tool.
- You want the follow gate without paying.
Pick Autogram if
- You want AI to answer the comments that don't match a keyword, from your own facts, even when people mix languages (Creator and Business).
- You want a paid plan under ₹500: Lite is ₹199 and Creator is ₹449 a month.
- You close sales on WhatsApp: the DM button is on every plan.
- You want to run Instagram from Claude or ChatGPT through our MCP server.
Comparing more tools? Read the best ManyChat alternatives in India.
Questions people ask
Is Zorcha free?
Zorcha's India pricing page lists a free plan with unlimited automations, DMs and contacts. Instagram's own sending limits still apply, and AI replies use a separate credit allowance.
Is Autogram cheaper than Zorcha?
On paid plans, yes: Autogram starts at ₹199 a month against Zorcha Pro at ₹1,199 (checked 22 October 2026). On free plans, Zorcha gives you more DMs.
Try it on one reel.
Connect Instagram, pick a keyword, write the DM. The free plan is enough to see how it feels.