Comments in. DMs out.
They comment LINK on your reel. Autogram DMs them the link and saves them as a lead. Every time, on autopilot.
- 1,500 free DMs a month
- WhatsApp button on every plan
- Official Instagram API
How does Instagram comment-to-DM work?
Comment-to-DM sends a private Instagram message to anyone who comments your keyword on a post or reel. You pick the post, the word and the message. Autogram sends it through Instagram's official API, with your link button, and adds them to your contact list. It works on every plan, Free included. Paid plans start at ₹199 a month.
1They comment your word
On the reel you picked, or on every one. PRICE, LINK, BHEJO or just 🔥.
- Hi Priya! Here's the price list 👇Get the price✓ Sent
2The DM goes out
A private reply with your message and up to 3 buttons. Your WhatsApp too.
- priya.kPRICESaved
3They become a lead
Their handle and the word they used, saved to your list. Export it any time.
You set it up once: the post, the word, the message. Last updated .
How to set up comment to DM on Instagram
Six steps. Live before your reel is.
- 1
Use a Creator or Business account
Instagram only allows automated DMs on those. Switching takes a minute in your Instagram settings.
- 2
Connect Instagram to Autogram
Sign up free and log in on Instagram's own screen. Autogram never sees your password.
- 3
Pick the post
One reel or post, or every post on the account.
- 4
Add your keywords
PRICE, LINK, an emoji, any script. Whole words by default, so "price" fires and "priceless" doesn't.
- 5
Write the DM
Your message, up to 3 link buttons, and a WhatsApp button if you want one. Add a public reply under the comment if you like.
- 6
Go live, then test from a second account
Comments from your own account are skipped, so grab a friend's phone or a second account and comment the word.
What goes in the DM?
Your words, your link, one tap away.
- 1Your message
Plain text in your voice, with emoji if that's you.
- 2Link buttons
Up to 3 buttons per DM. Each one opens your link.
- 3A WhatsApp button
Sends them to your number. On every plan, Free included.
- 4A public reply
An optional line under their comment, like “Sent! Check your DMs”.
RECIPE!! making this tonight 😭
- link plz✓ DM sent
- pls send LINK bro✓ DM sent
- LINK ❤️✓ DM sent
- love your blink gameIgnored
Match the word, not the noise.
Whole words by default, so an automation doesn't DM people who never asked.
- Capitals don't matter. Emoji and punctuation don't break a match.
- Hindi, Tamil, Arabic or any other script. Or just 🔥.
- Several keywords on one automation, on one post or all of them.
- Want partial matches? Switch them on per automation.
What can trigger an automatic DM?
The tag is the cheapest plan that has it.
- Comments on reels and posts
- Story repliesLite+
- Story mentionsLite+
- Keywords sent to your DMsLite+
- Comments on your livesBusiness+
- Follow to unlockCreator+
- WhatsApp button
- Everyone who asked, in one list
- Set it up from ChatGPT or Claude
Ask first. Then send the link.
Ask a question, check they follow, save their email. Then send the link.
On Creator and Business- Tags
- None yet
- Details
- None yet
And when there's no keyword?
Teach it your prices and rules once. It answers comments and DMs from them, in the language they wrote in.
- Answers from your knowledge base, nothing else.
- A comment with nothing to answer gets no reply.
- Steps back when someone is angry or asks for a person.
- Oil-control serum: ₹499
- Two for ₹899, free delivery
- Made for oily skin
Everyone who asked, in one list.
Each person is saved once, with the word they used.
- A repeat commenter updates their row. No duplicates.
- Export to CSV on every plan.
- Free keeps up to 2,000 contacts.
- Ask for an email or phone in the chatCreator+
Built so your account stays yours.
Accounts get flagged for scraping and follow bots. This is neither.
Official API only
Every message goes through Instagram's own API. You log in with Instagram, and we never see your password.
Reviewed by Meta
Autogram is a verified Meta Tech Provider, with the permissions it needs approved.
STOP means stop
Anyone who replies STOP stops getting messages.
People can reach you
If someone asks for a human, the automation steps back.
Who it's for.
Anyone who keeps typing the same reply.
- PRESETS
Creators
The preset pack, the recipe, the PDF. They ask in the comments, it lands in their DMs.
- PLAN
Coaches and courses
Make them follow first, ask one question, collect an email, then send the plan.
Creator+ - PRICE
Shops and brands
Prices, sizes, delivery. Send the product link, or let the AI answer the rest.
- BOOK
Local services
Makeup, studios, property. Send people straight to your WhatsApp.
Instagram auto DM not working?
It's almost always one of these. Fixed in a minute.
You commented from your own account
Autogram skips comments from the account it's connected to, so it never DMs you. Test from a second account.
“Allow access to messages” is off
Instagram has its own switch for connected tools. Turn it on: Settings and activity → Messages and story replies → Message controls → Connected tools → Allow access to messages.
The automation is off, or on another post
Check it's switched on, and that it covers the post you commented on, or every post.
The word didn't match
Whole-word matching means "priceless" won't fire PRICE. Add the spellings people actually use, or turn off Whole word match for that automation.
The DM is in their message requests
If they don't follow you, Instagram can file your DM under message requests. A public reply like “Check your message requests” helps.
You've used this month's DMs
Automations pause until your month resets. Upgrading starts them again straight away.
They replied STOP before
Anyone who asked to stop doesn't get messages again. They're listed under Opt-outs in your contacts.
The comment is too old
Instagram only allows a private reply within 7 days of the comment. Older ones are skipped.
It was a busy hour
Autogram sends up to 700 DMs an hour per account to stay inside Instagram's limit. The rest wait their turn and show as Retrying in your Delivery log.
Instagram sent the comment late
Instagram's comment notifications sometimes arrive late. Autogram also looks for comments it missed, so the DM can follow a little later.
Two automations want the same comment
If an automation on every post and another one both match, the one you changed most recently answers.
Check your Delivery log: every matched comment, and exactly what happened to its DM. Not there? It didn't match, so check the post and the keyword.
Questions, answered straight.
Still stuck? Email [email protected] and I'll reply myself, usually the same day.
Weighing your options? See how Autogram compares.
What is comment-to-DM on Instagram?
Comment-to-DM is an automation that sends a private Instagram message to anyone who comments a chosen keyword on your post or reel. Creators use it to deliver links, prices and freebies without typing a single reply, and it keeps the conversation in DMs where people actually buy.
Is auto-DM allowed by Instagram? Can I get banned?
Autogram uses Instagram's official API, the one Meta reviewed and approved, and stays inside Instagram's own sending limits. No scraping, no follow bots, no auto-likes, which are what actually get accounts flagged.
Do I need a Business or Creator account?
Yes. Instagram only allows automated DMs on Creator and Business accounts. Switching takes a minute in your Instagram settings, and you never give us your password.
Does everyone who comments get a DM?
Only comments with your keyword. On Creator and Business, you can also turn on AI replies, so a comment with no keyword is answered from your knowledge base. A comment with nothing to answer gets no reply.
Can the DM have a WhatsApp button?
Yes, on every plan, Free included. It's a button that opens a chat with your WhatsApp number.
Where do my leads go?
Each person who triggers an automation is saved to your contact list once, with the keyword they used. You can export the list to CSV on every plan.
Does it work with keywords in my language?
Yes. Keywords match in any script, including Hindi, Tamil and Arabic, and emoji work too. Capital letters and punctuation don't matter.
How much does it cost?
Free for 1,500 DMs a month with no card. Paid plans are ₹199, ₹449 and ₹899 a month, paid by UPI Autopay or card. Plans renew on their own, and you can cancel renewal any time.
How do I auto DM people who comment on my Instagram reel?
Use a Creator or Business account, sign up free and connect Instagram, pick the reel (or every post), add your keyword, write the DM with your link button and go live. Test it by commenting from a second account, because comments from your own account are skipped.
How do I send a link when someone comments LINK?
Say “Comment LINK and I'll send it” in your reel. Set LINK as the keyword in Autogram, add your link as a button in the DM, and turn it on. Everyone who comments LINK gets the DM with your link, plus an optional public reply under their comment.
Why is my Instagram auto DM not working?
Usually one of these: you tested from your own account (those comments are skipped), “Allow access to messages” is off in Instagram's message controls, the automation is off or on another post, the word didn't match, the DM landed in message requests, or this month's DMs are used up. Your Delivery log shows what happened to every matched comment.
Comment karne par automatic DM kaise bheje?
Autogram par free account banao, Instagram connect karo, reel chuno, keyword likho (jaise PRICE) aur DM ka message likho. Bas. Jo bhi woh keyword comment karega, usse DM chala jayega.
Put a keyword on your next reel.
1,500 DMs a month free. No card, no trial clock.
PRICE 😍